Fintech Launch Campaign
Building brand awareness and driving user acquisition for a digital banking platform
Rebekka Løken
Digital Marketer & Growth Strategist
Get to know
Rebekka
I'm a results-driven digital marketer with a passion for building brands and driving growth through strategic campaigns. With over 5 years of experience in digital marketing, I specialize in creating data-driven strategies that connect brands with their audiences and deliver measurable results.
My approach combines creative storytelling with analytical thinking. I believe great marketing is about understanding customer behavior, crafting compelling narratives, and optimizing every touchpoint of the customer journey. When I'm not analyzing campaign data, you'll find me exploring emerging marketing trends, experimenting with new platforms, and continuously learning to stay ahead in the ever-evolving digital landscape.
Cases I have done
E-commerce Growth Strategy
Scaling online revenue through integrated digital marketing campaigns
Wellness Brand Campaign
Creating authentic connections through content marketing and social media strategy
Rema 1000
"Rebekka transformed our digital presence with strategic campaigns that truly resonated with our customers. Her data-driven approach and creative execution resulted in exceptional growth. We saw a 40% increase in digital engagement and a significant boost in online sales within the first quarter."
Project Overview
Led the digital marketing strategy for Rema 1000’s online transformation, focusing on driving customer acquisition and increasing digital engagement across all touchpoints. The project aimed to position Rema 1000 as Norway’s leading digital-first grocery retailer while maintaining strong brand loyalty.
Key Responsibilities
- Digital marketing strategy development and execution
- Multi-channel campaign management (social media, email, paid ads)
- Content strategy and brand storytelling
- Performance analytics and conversion optimization
- Customer segmentation and personalized marketing initiatives
Outcomes
The integrated marketing campaigns delivered outstanding results, achieving a 40% increase in digital engagement and a 35% growth in online sales. Customer acquisition costs decreased by 25%, while customer lifetime value improved significantly. The campaigns won recognition for their creative approach and measurable impact on business growth.
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Email Address
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